“One of the reasons my attendance in high school was almost non existent was due to a man who I have always looked up to as a role model, Gene Simmons," muses Jason Dussault of Dussault Custom Ink - a unique high end urban street wear line from Vancouver, Canada which customizes gritty-but-luxe hoodies for red carpet fixtures like Pamela Anderson, Nelly Furtado, Carmelo Anthony, B.E.P., and Robyn Williams. "I spent hours a day dressing, singing and emulating my idol for an upcoming air band, or drawing Gene’s character as the Demon all over my notebooks. My teenage dreams became a reality when I got to meet the man himself and we hit it off, the result being the MoneyBag collaboration.  It is my great honor to co-release the first products of our line.”

Dussault recently teamed up with Simmons to launch the MoneyBag line streetwear with a limited edition run of 500 tees, each hand-painted, -dyed & detailed for a one-of-a-kind custom feel. They are priced at $250, and individually signed by Simmons (the signature can be cut from the label). "I have owned the trademark MONEYBAG logo for over 25 years. I have used it on my magazines, book imprints, my record company and a few other areas," explains Simmons. "Until I met Jason Dussault, I held off on really going out into the marketplace in the street wear line.  It has to do with finding a kindred spirit. And, Jason is it.  He and I share a passion for only doing things in life that mean something.  Together we are creating cutting edge, in-your-face fashions.  The MoneyBag Line, at long last, has become a reality.”

Exclusively available online at GeneSimmonsMoneyBag.com.

- Lesley Scott

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