Quality eyewear is important whether you need it to see well or you simply need it to protect your eyes when you are in the sun. One of the best choices in eyewear is a pair of Oakley sunglasses. The reason for this is that these glasses are made from the highest quality products where the frames as well as the lenses are concerned. There really is nothing else like them. Most consumers can try on just one pair and be sold for life because they are comfortable, generally v...
In recent years a certain brand of specs has become very popular and you will see them anywhere that you shop for sunglasses. Spy sun glasses are the new trend in the industry. With movies like Mission Impossible and others that have made this trend more popular than ever, who better to buy them from than the company with the same name? Who doesnt want to look like a movie star when they are protecting themselves from harmful rays? The fad is in full force and seems as thoug...
There is no doubt about it, if you are going to wear glasses they should be polarized sunglasses. The idea behind this type of product is that they will protect your eyes from the harmful rays of the sun and they will also be less likely to break. Often this type of product costs more than those that are not polarized, but they are worth the extra money at the end of the day because of the quality and level of protection that they provide to consumers. This type of product...
Summer will be here before you know it, so it's time to start thinking about the fabulous apparel, jewelry, and fragrances that will make you shimmer.
Robert Scoble, well known blogger and author of "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers" talks about the latest media trends including live video streaming, twitter, and multimedia website integration.
How are corporations using wikis, blogs, social bookmarking and podcasting? Find out straight from the world's top companies on this panel as we hear from Joe Schueller of Procter & Gamble, Michael Lenz of Cisco, Ross Mayfield of Social Text, David Meyer of BEA, and moderated by Rob Rueckert of Intel Capital. This program was produced by MobileCast Media, O'Reilly Media and CMP and was recorded at the Web 2.0 expo in San Francisco.
We've all heard of Wikipedia, but have you considered that corporations can create internal and external wikis to further corporate knowledge and gain competitive advantage? John talks to Ross Mayfield, CEO of Social Text at Web 2.0 Expo in San Francisco.
Great article “Wonderful World of Wikis” over at Read/WriteWeb, which gives an overview of the many different flavors of social reference tools. One interesting point made at the end is that social networks are a type of Wiki, though limited in user input to an individual’s profile. I think that the announcement by WetPaint that they are adding social media tools to their product, showing the inverse to be true as well, points to a growing trend of Web 2.0 convergence. For social reference sites to be viable, they must have an active community that ensures the validity and value of the content. Conversely, for a social network to be a success, they must make it easy for members to provide worthwhile information to other members. Add to this equation the development of Wikia Search, and this convergence will potentially have a huge impact on marketers.
This, of course is entirely new ground for brands, as striking the balance between providing marketing speak and valuable, balanced information. What will most likely happen, however, is that brand information will be provided at a much quicker pace by consumers, both pro and con, than brands can adapt to participate in the conversation. Though the impact of an unflattering or inaccurate Wikipedia profile today is significant, it will pale in comparison to the damage that can be done as these types of sites proliferate and a potentially large share of the search market migrates to a user-indexed product. The challenge will be navigating a slew of protocols that are implemented to prevent abuse by those who would look to “game” the system. While the threat of such behavior is definitely real, companies can be an extremely valuable source of information to these communities once they look at these platforms as another way to talk with the consumer versus just marketing at them.