| FASHIONTRIBES DAILY 5 MIN PODCAST: Queer Eye for the QVC Eye as Carson Kressley hits Prime Time. FASHIONTRIBES FASHION PODCAST |
| 11.03.06 | |
Just when fashionistas everywhere were led to believe the byword of the moment was to de-clutter & get rid of all those clothes crammed into the closet, Carson Kressley - campy fashion maven from Bravo’s Queer Eye for the Straight Guy - has decided women are missing some key fundamentals...and decided to do something about it. "It's all the great basics women should have in their wardrobe, but surprisingly don't," Kressley explained to WWD about his new line of womenswear. "We didn't invent anything crazy and different, but we revitalized the basics and made them perfect."
Perfect by Carson Kressley" will debut on QVC on November 29 for two hours during prime time, and then show new items every few months thereafter. For the launch, two traditionally skinny models and two plus-sized models will demonstrate the casual wear, work gear, and outerwear which ranges in size from 2 to 24, along with accessories. His line of "perfected" basics will be priced between $30 to $200. The odd men’s bomber jacket and car coat will be available for shoppers to pick up for their (hopefully) non-fashion-challenged men, and many of the women’s pieces feature menswear inspiration: from silk neckwear trim (Kressley worked for seven years at Polo Ralph Lauren mens), to equestrian details such as zipper pulls shaped like horseshoes, and even a "C" in the shape of a horseshoe in the label (Kressley is an avid horseman).
Interestingly, it was after Kressley helped to host QVC's Fashion Footwear Association of New York Shoes on Sale charity event that the idea for his line was born. "I guess that is the power of celebrity: You say something will be fun, and soon you are in China making sweaters," Kressley apparently (jokingly) told QVC execs which oversee a $7 billion home-shopping empire which is beamed into 160+ million homes around the world. "QVC couldn't be a better fit — pun intended — because it combines television with retail." In addition to his eye, there’s the Kressley charisma which should move mountains of merch in minutes. Notes Annette Repasch, vice president of QVC merchandising, "I think women will appreciate the versatility of the line and respond to his unmistakable charm." (via WWD)
- For the Fashiontribes Daily 5 Minute Podcast about this, visit PodcasterNews.com.
- Lesley Scott
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