| MTV Takes on Second Life |
| 09.19.06 | |
MTV’s recently announced “Virtual Laguna Beach” sounds a lot like Second Life (among others). 22,000 (beta testers? early participants?) have signed up, according the the New York times article, and VLB is one of three virtual worlds planned. Eventually, users will be able to buy “gold membership” - giving them a house, and a car, and probably other items as well. The NYT story listed Second Life (and some similiar virtual worlds, like There) which is interesting in light of statistics cited in early 2006 that the median age of SL users was 36, with the average age being 32. It will be fun to see if younger groups will immerse themselves in something similiar.
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