| FASHIONTRIBES DAILY 5 MIN. PODCAST: Pimp My Ride, Mr. Fashion Designer…Marc Ecko Decks Out One-Off SUVs for Nissan. FASHIONTRIBES FASHION BLOG & PODCAST |
| 09.05.06 | |
Ecko Unltd. Nissan Pathfinder
What hasn’t escaped the clutches of fashion? Nissan North America has teamed up with streetwear designer Marc Ecko to pimp out a Pathfinder & an Armada with one-of-a-kind designs inspired by two of Ecko’s lines: Ecko Unltd. and Cut & Sew. "Side by side, these two vehicles share a design heritage, yet each has its own distinct character," Ecko recently told WWD about the SUVs which will make their debut in October, and then be displayed at various events throughout the US. "My goal is to take that character to the next level and to express the vehicles' individuality through bold, original design and superior execution."
A black-and-gray camouflage design adorns the Ecko Unltd. Pathfinder, with bright orange detailing, Sixties-influenced seats, black leather, and a wood steering wheel. Tunes can be enjoyed via a hand-molded fiberglass subwoofer. The pimp-my-ride-worthy Cut & Sew Armada boasts a cream colored Landau roof to match the calfskin interior, custom hubcaps & white-walls, and side panels in safety-orange. A glove box inspired by a briefcase with beefy straps & buckles contains a subwoofer. The gauges were designed like those typically found on a roadster, and other special details include a wireless communications system.
This collaboration reflects the extent to which fashion has become an essential part of mainstream lifestyle. That these vehicles are merely for display rather than available for purchase cleverly capitalizes on the fashion industry’s love of exclusivity. (Items like the Hermes Birkin bag – and its five figure price tag – are so coveted, the waiting list is actually years long.) However, proceeds from sale of co-branded Ecko-Nissan merchandise - jackets with hoods, buttondown shirts, tees, and keychains, all of which will be available at Nissan.EckoUnltd.com - are being donated to Sweat Equity Enterprises, an organization dedicated to helping train youngsters in the fields of professional design & technology. This is a testament to the growing strain of philanthropy that is chacteristic of many younger fashion consumers. (via WWD)
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- Lesley Scott
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