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Splogs threaten the blogosphere
08.22.06 |
Category: Advertising | Blogging

Micro Persuasion has a rundown on an article in that latest issue of Wired detailing the problem of Spam Blogs (Splogs). We’ve all done a search in Technorati or Google Blog Search, only to click through a few of the results and realize we’ve been hit with a spam blog. The Wired article highlights several key pieces of information about splogs - including that Blooger hosts over 100,000 spam blogs alone. MP has some suggestions for getting rid of splogs, particularly where it hurts - the advertising networks, essentially calling for ad networks to require that publishers prove they are legit before they can join. Can we all say “Yes!” - there’s nothing I can imagine more futile than doing a buy via Adwords, etc, only to get your ads on a splog.

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