| iTunes and Podcasting: One Year Later |
| 06.28.06 | |
Wired has an article discussing the one year anniversary of iTunes launch of their podcasting capabilities. While it seems that many podcasters feel iTunes had a hand poularizing podcasting, there are mixed opinions on what that’s done to podcasting as a whole. On chief complaint is that the more shows iTunes catalouges, the harder it is to grow an audience when competing with so many other podcasts. In addition, Leo Laporte of This Week in Tech is quoted saying that 80% of his suscribers now use iTunes, effectly putting podcasting in Apple’s hands when it doesn’t need to be.
In addition, Wired highlights some interesting metrics involving podcasting from the recent eMarketer study (both current and projected stats), as well as some statistics from Feedburner that indicate that an average Mom and Pop podcasts - the podcasts that never make it to the front page of iTunes, for example, have far less listeners than the “big guys.” That being said, my own experience with podcasting, podcasters and podcast listeners indicate that even small numbers of subscribers can be active participants in the two-way conversation that is podcasting - via email, voicemail, monetary contributions, ideas, content and more. If further expanding podcastings listener base involves more iTunes-style launches, I’d certainly like to see the other big players (Windows Media, are you listening?) - and not so big players - incorporate podcast capabilities as well.
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