Bluetooth podcasting

05.23.06 |

Adverblog has a great story about a UK paper (City AM) that is delivering podcasts via Bluetooth. They call the initiative - and I agree - “an explosive mix of technology (bluetooth), media (mobiles + outdoor) and content (podcasts).” This is one of those exciting experiments that I hope really works - because the prospect of being able to mix media in this manner - especially out in the open - is just such an interesting idea and one I plan to follow.

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